Chapter Introduction
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| Main Author: | |
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| Format: | Online |
| Language: | English |
| Published: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Subjects: | |
| Online Access: | ONIX_20250307_9788382208436_1501 |
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| _version_ | 1869520894452301824 |
|---|---|
| author | Szymańska, Kamila |
| author_browse | Szymańska, Kamila |
| author_facet | Szymańska, Kamila |
| author_sort | Szymańska, Kamila |
| collection | Directory of Open Access Books |
| description | undefined |
| format | Online |
| id | doab-20.500.12854ir-155851 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1558512025-03-07T14:40:56Z Chapter Introduction Szymańska, Kamila Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image undefined 2025-03-07T14:40:55Z 2025-03-07T14:40:55Z 2022 chapter ONIX_20250307_9788382208436_1501 9788382208436 9788382208429 https://directory.doabooks.org/handle/20.500.12854/155851 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/793 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-842-9.01 10.18778/8220-842-9.01 83bfe9c9-323d-4283-b087-d859fd9af314 9788382208436 9788382208429 7-8 open access |
| spellingShingle | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image Szymańska, Kamila Chapter Introduction |
| title | Chapter Introduction |
| title_full | Chapter Introduction |
| title_fullStr | Chapter Introduction |
| title_full_unstemmed | Chapter Introduction |
| title_short | Chapter Introduction |
| title_sort | chapter introduction |
| topic | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image |
| topic_facet | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image |
| url | ONIX_20250307_9788382208436_1501 |
| work_keys_str_mv | AT szymanskakamila chapterintroduction |