Chapter Business Relations and Networking as One of the Best Marketing Practices

Networking is an excellent way to develop and establish new business contacts. The paper includes issues related to the functioning of business clubs, ways of acquiring new customers and advantages of belonging to the said organization on the example of "Partners Business Club". The following parts...

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Autor principal: Michałus, Małgorzata
Formato: Online
Idioma:inglês
Publicado em: Wydawnictwo Uniwersytetu Łódzkiego 2025
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Acesso em linha:ONIX_20250307_9788382208436_1511
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author Michałus, Małgorzata
author_browse Michałus, Małgorzata
author_facet Michałus, Małgorzata
author_sort Michałus, Małgorzata
collection Directory of Open Access Books
description Networking is an excellent way to develop and establish new business contacts. The paper includes issues related to the functioning of business clubs, ways of acquiring new customers and advantages of belonging to the said organization on the example of "Partners Business Club". The following parts focus on networking activities used within the business club, its current situation in Poland and the impact of the coronavirus pandemic on its functioning. This article proves that networking should be the basis of every business venture, as it is very effective in increasing sales.
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institution Directory of Open Access Books
language eng
publishDate 2025
publishDateRange 2025
publishDateSort 2025
publisher Wydawnictwo Uniwersytetu Łódzkiego
publisherStr Wydawnictwo Uniwersytetu Łódzkiego
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spelling doab-20.500.12854ir-1558612025-03-07T14:41:36Z Chapter Business Relations and Networking as One of the Best Marketing Practices Michałus, Małgorzata Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image Networking is an excellent way to develop and establish new business contacts. The paper includes issues related to the functioning of business clubs, ways of acquiring new customers and advantages of belonging to the said organization on the example of "Partners Business Club". The following parts focus on networking activities used within the business club, its current situation in Poland and the impact of the coronavirus pandemic on its functioning. This article proves that networking should be the basis of every business venture, as it is very effective in increasing sales. 2025-03-07T14:41:34Z 2025-03-07T14:41:34Z 2022 chapter ONIX_20250307_9788382208436_1511 9788382208436 9788382208429 https://directory.doabooks.org/handle/20.500.12854/155861 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/793 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-842-9.11 10.18778/8220-842-9.11 83bfe9c9-323d-4283-b087-d859fd9af314 9788382208436 9788382208429 117-123 open access
spellingShingle Digital Transformation
Internationalization of Enterprises
Viral Marketing
Portfolio Brand Strategy
Marketing Strategy
Marketing Practices
Brand Image
Michałus, Małgorzata
Chapter Business Relations and Networking as One of the Best Marketing Practices
title Chapter Business Relations and Networking as One of the Best Marketing Practices
title_full Chapter Business Relations and Networking as One of the Best Marketing Practices
title_fullStr Chapter Business Relations and Networking as One of the Best Marketing Practices
title_full_unstemmed Chapter Business Relations and Networking as One of the Best Marketing Practices
title_short Chapter Business Relations and Networking as One of the Best Marketing Practices
title_sort chapter business relations and networking as one of the best marketing practices
topic Digital Transformation
Internationalization of Enterprises
Viral Marketing
Portfolio Brand Strategy
Marketing Strategy
Marketing Practices
Brand Image
topic_facet Digital Transformation
Internationalization of Enterprises
Viral Marketing
Portfolio Brand Strategy
Marketing Strategy
Marketing Practices
Brand Image
url ONIX_20250307_9788382208436_1511
work_keys_str_mv AT michałusmałgorzata chapterbusinessrelationsandnetworkingasoneofthebestmarketingpractices