Chapter Visual composition based on spatial proximity and similarity rules as a persuasion tool
The article presents the analysis of visual persuasion from the point of view of the rules of entries on the so-called. Gestalt rules. In the course of qualitative visual analyzes of Paco Rabanne's One Million perfume advertisement, it was shown that the composition of the service of film frames is...
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| Formaat: | Online |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Online toegang: | ONIX_20250307_9788383311821_1795 |
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