Chapter Visual composition based on spatial proximity and similarity rules as a persuasion tool

The article presents the analysis of visual persuasion from the point of view of the rules of entries on the so-called. Gestalt rules. In the course of qualitative visual analyzes of Paco Rabanne's One Million perfume advertisement, it was shown that the composition of the service of film frames is...

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Autors principals: Dobrosz, Karolina, Władyka-Łuczak, Zofia
Format: Online
Idioma:polonès
Publicat: Wydawnictwo Uniwersytetu Łódzkiego 2025
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Accés en línia:ONIX_20250307_9788383311821_1795
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