Chapter Visual composition based on spatial proximity and similarity rules as a persuasion tool
The article presents the analysis of visual persuasion from the point of view of the rules of entries on the so-called. Gestalt rules. In the course of qualitative visual analyzes of Paco Rabanne's One Million perfume advertisement, it was shown that the composition of the service of film frames is...
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| 格式: | Online |
| 語言: | 波兰语 |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| 在線閱讀: | ONIX_20250307_9788383311821_1795 |
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| _version_ | 1869528240986521600 |
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| author | Dobrosz, Karolina Władyka-Łuczak, Zofia |
| author_browse | Dobrosz, Karolina Władyka-Łuczak, Zofia |
| author_facet | Dobrosz, Karolina Władyka-Łuczak, Zofia |
| author_sort | Dobrosz, Karolina |
| collection | Directory of Open Access Books |
| description | The article presents the analysis of visual persuasion from the point of view of the rules of entries on the so-called. Gestalt rules. In the course of qualitative visual analyzes of Paco Rabanne's One Million perfume advertisement, it was shown that the composition of the service of film frames is governed by two rules: grouping by proximity and grouping by similarity, thanks to which their management of the visual processes is observed around the two main characters of the spot: the perfume bottle and its user . Thus, it has been proven that by means of simple visual means: points and lines visible on the screen of the image, at the level of the visual code, the overarching goal of the advertising message, i.e. the persuasive goal, can be seen. |
| format | Online |
| id | doab-20.500.12854ir-156145 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1561452025-03-07T14:59:24Z Chapter Visual composition based on spatial proximity and similarity rules as a persuasion tool Dobrosz, Karolina Władyka-Łuczak, Zofia communication communicational grammar Grażyna Habrajska The article presents the analysis of visual persuasion from the point of view of the rules of entries on the so-called. Gestalt rules. In the course of qualitative visual analyzes of Paco Rabanne's One Million perfume advertisement, it was shown that the composition of the service of film frames is governed by two rules: grouping by proximity and grouping by similarity, thanks to which their management of the visual processes is observed around the two main characters of the spot: the perfume bottle and its user . Thus, it has been proven that by means of simple visual means: points and lines visible on the screen of the image, at the level of the visual code, the overarching goal of the advertising message, i.e. the persuasive goal, can be seen. 2025-03-07T14:59:22Z 2025-03-07T14:59:22Z 2023 chapter ONIX_20250307_9788383311821_1795 9788383311821 9788383311814 https://directory.doabooks.org/handle/20.500.12854/156145 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/241 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8331-181-4.21 The article presents the analysis of visual persuasion from the point of view of the rules of entries on the so-called. Gestalt rules. In the course of qualitative visual analyzes of Paco Rabanne's One Million perfume advertisement, it was shown that the composition of the service of film frames is governed by two rules: grouping by proximity and grouping by similarity, thanks to which their management of the visual processes is observed around the two main characters of the spot: the perfume bottle and its user . Thus, it has been proven that by means of simple visual means: points and lines visible on the screen of the image, at the level of the visual code, the overarching goal of the advertising message, i.e. the persuasive goal, can be seen. 10.18778/8331-181-4.21 83bfe9c9-323d-4283-b087-d859fd9af314 9788383311821 9788383311814 321-341 open access |
| spellingShingle | communication communicational grammar Grażyna Habrajska Dobrosz, Karolina Władyka-Łuczak, Zofia Chapter Visual composition based on spatial proximity and similarity rules as a persuasion tool |
| title | Chapter Visual composition based on spatial proximity and similarity rules as a persuasion tool |
| title_full | Chapter Visual composition based on spatial proximity and similarity rules as a persuasion tool |
| title_fullStr | Chapter Visual composition based on spatial proximity and similarity rules as a persuasion tool |
| title_full_unstemmed | Chapter Visual composition based on spatial proximity and similarity rules as a persuasion tool |
| title_short | Chapter Visual composition based on spatial proximity and similarity rules as a persuasion tool |
| title_sort | chapter visual composition based on spatial proximity and similarity rules as a persuasion tool |
| topic | communication communicational grammar Grażyna Habrajska |
| topic_facet | communication communicational grammar Grażyna Habrajska |
| url | ONIX_20250307_9788383311821_1795 |
| work_keys_str_mv | AT dobroszkarolina chaptervisualcompositionbasedonspatialproximityandsimilarityrulesasapersuasiontool AT władykałuczakzofia chaptervisualcompositionbasedonspatialproximityandsimilarityrulesasapersuasiontool |