Chapter Persuasion and implication

The author considers the pragmatic aspects of persuasive discourses (in various spheres of communication, especially in marketing), treating persuasion as stimulating verbal behavior. The concept proposed in the article consists in treating persuasion as a verbal or non-verbal influence on the belie...

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Bibliografski detalji
Glavni autor: Kiklewicz, Aleksander
Format: Online
Jezik:poljski
Izdano: Wydawnictwo Uniwersytetu Łódzkiego 2025
Teme:
Online pristup:ONIX_20250307_9788383311821_1801
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