Chapter Persuasion and implication
The author considers the pragmatic aspects of persuasive discourses (in various spheres of communication, especially in marketing), treating persuasion as stimulating verbal behavior. The concept proposed in the article consists in treating persuasion as a verbal or non-verbal influence on the belie...
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| Автор: | |
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| Формат: | Online |
| Мова: | Польська |
| Опубліковано: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Предмети: | |
| Онлайн доступ: | ONIX_20250307_9788383311821_1801 |
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| _version_ | 1869528591832711168 |
|---|---|
| author | Kiklewicz, Aleksander |
| author_browse | Kiklewicz, Aleksander |
| author_facet | Kiklewicz, Aleksander |
| author_sort | Kiklewicz, Aleksander |
| collection | Directory of Open Access Books |
| description | The author considers the pragmatic aspects of persuasive discourses (in various spheres of communication, especially in marketing), treating persuasion as stimulating verbal behavior. The concept proposed in the article consists in treating persuasion as a verbal or non-verbal influence on the beliefs and attitudes of the addressees, realized only with the use of indirect means. Therefore, argumentation based on implication mechanisms plays a decisive role in this process. The author distinguishes between two types of such mechanisms when the starting point of implication is semantic or pragmatic information. Both phenomena are described in separate chapters, the author takes into account the empirical material – examples from the field of marketing communication. |
| format | Online |
| id | doab-20.500.12854ir-156151 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1561512025-03-07T14:59:46Z Chapter Persuasion and implication Kiklewicz, Aleksander communication communicational grammar Grażyna Habrajska The author considers the pragmatic aspects of persuasive discourses (in various spheres of communication, especially in marketing), treating persuasion as stimulating verbal behavior. The concept proposed in the article consists in treating persuasion as a verbal or non-verbal influence on the beliefs and attitudes of the addressees, realized only with the use of indirect means. Therefore, argumentation based on implication mechanisms plays a decisive role in this process. The author distinguishes between two types of such mechanisms when the starting point of implication is semantic or pragmatic information. Both phenomena are described in separate chapters, the author takes into account the empirical material – examples from the field of marketing communication. 2025-03-07T14:59:44Z 2025-03-07T14:59:44Z 2023 chapter ONIX_20250307_9788383311821_1801 9788383311821 9788383311814 https://directory.doabooks.org/handle/20.500.12854/156151 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/241 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8331-181-4.27 The author considers the pragmatic aspects of persuasive discourses (in various spheres of communication, especially in marketing), treating persuasion as stimulating verbal behavior. The concept proposed in the article consists in treating persuasion as a verbal or non-verbal influence on the beliefs and attitudes of the addressees, realized only with the use of indirect means. Therefore, argumentation based on implication mechanisms plays a decisive role in this process. The author distinguishes between two types of such mechanisms when the starting point of implication is semantic or pragmatic information. Both phenomena are described in separate chapters, the author takes into account the empirical material – examples from the field of marketing communication. 10.18778/8331-181-4.27 83bfe9c9-323d-4283-b087-d859fd9af314 9788383311821 9788383311814 423-447 open access |
| spellingShingle | communication communicational grammar Grażyna Habrajska Kiklewicz, Aleksander Chapter Persuasion and implication |
| title | Chapter Persuasion and implication |
| title_full | Chapter Persuasion and implication |
| title_fullStr | Chapter Persuasion and implication |
| title_full_unstemmed | Chapter Persuasion and implication |
| title_short | Chapter Persuasion and implication |
| title_sort | chapter persuasion and implication |
| topic | communication communicational grammar Grażyna Habrajska |
| topic_facet | communication communicational grammar Grażyna Habrajska |
| url | ONIX_20250307_9788383311821_1801 |
| work_keys_str_mv | AT kiklewiczaleksander chapterpersuasionandimplication |