Chapter The reverse logistics process in omnichannel sales using the example of Decathlon Sp. Z o.o.

This chapter presents the issue of reverse logistics in omnichannel commerce, a sales strategy in the B2C segment based on the assumption that all available outreach, customer service and sales channels, at each stage of the transaction, should work together to ensure the convenience of the retailer...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Skurpel, Dagmara, Tomasz Bakalarczyk, Bartłomiej
Format:	Online
Sprache:	Polnisch
Veröffentlicht:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Schlagworte:	transport freight forwarding logistics sustainable development green supply chain cultural differences e-mobility market mobility hubs e-commerce artificial intelligence
Online-Zugang:	ONIX_20250307_9788383313511_1944
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