Chapter The reverse logistics process in omnichannel sales using the example of Decathlon Sp. Z o.o.

This chapter presents the issue of reverse logistics in omnichannel commerce, a sales strategy in the B2C segment based on the assumption that all available outreach, customer service and sales channels, at each stage of the transaction, should work together to ensure the convenience of the retailer...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Skurpel, Dagmara, Tomasz Bakalarczyk, Bartłomiej
Formato:	Online
Idioma:	polonês
Publicado em:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Assuntos:	transport freight forwarding logistics sustainable development green supply chain cultural differences e-mobility market mobility hubs e-commerce artificial intelligence
Acesso em linha:	ONIX_20250307_9788383313511_1944
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!