Chapter The reverse logistics process in omnichannel sales using the example of Decathlon Sp. Z o.o.
This chapter presents the issue of reverse logistics in omnichannel commerce, a sales strategy in the B2C segment based on the assumption that all available outreach, customer service and sales channels, at each stage of the transaction, should work together to ensure the convenience of the retailer...
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| Main Authors: | , |
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| Formato: | Online |
| Idioma: | polonês |
| Publicado em: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Assuntos: | |
| Acesso em linha: | ONIX_20250307_9788383313511_1944 |
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| _version_ | 1869526603260755968 |
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| author | Skurpel, Dagmara Tomasz Bakalarczyk, Bartłomiej |
| author_browse | Skurpel, Dagmara Tomasz Bakalarczyk, Bartłomiej |
| author_facet | Skurpel, Dagmara Tomasz Bakalarczyk, Bartłomiej |
| author_sort | Skurpel, Dagmara |
| collection | Directory of Open Access Books |
| description | This chapter presents the issue of reverse logistics in omnichannel commerce, a sales strategy in the B2C segment based on the assumption that all available outreach, customer service and sales channels, at each stage of the transaction, should work together to ensure the convenience of the retailer's shopping experience. The authors aim to highlight the growing role of returns in e-commerce and to point out the logistical challenges of operating retail shops in an omnichannel model. The authors presented the evolution and development of sales channels, as well as focusing on the essence of the logistical handling of sales in the omnichannel model. The article also presents the formal and legal aspects related to the customer's return of purchased goods. The theoretical part, based on the literature on the subject, was enriched with the results of own research conducted both among customers of online shops and an analysis of the return handling processes at Decathlon Sp. z o.o. |
| format | Online |
| id | doab-20.500.12854ir-156294 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1562942025-03-07T15:08:49Z Chapter The reverse logistics process in omnichannel sales using the example of Decathlon Sp. Z o.o. Skurpel, Dagmara Tomasz Bakalarczyk, Bartłomiej transport freight forwarding logistics sustainable development green supply chain cultural differences e-mobility market mobility hubs e-commerce artificial intelligence This chapter presents the issue of reverse logistics in omnichannel commerce, a sales strategy in the B2C segment based on the assumption that all available outreach, customer service and sales channels, at each stage of the transaction, should work together to ensure the convenience of the retailer's shopping experience. The authors aim to highlight the growing role of returns in e-commerce and to point out the logistical challenges of operating retail shops in an omnichannel model. The authors presented the evolution and development of sales channels, as well as focusing on the essence of the logistical handling of sales in the omnichannel model. The article also presents the formal and legal aspects related to the customer's return of purchased goods. The theoretical part, based on the literature on the subject, was enriched with the results of own research conducted both among customers of online shops and an analysis of the return handling processes at Decathlon Sp. z o.o. 2025-03-07T15:08:48Z 2025-03-07T15:08:48Z 2023 chapter ONIX_20250307_9788383313511_1944 9788383313511 9788383313504 https://directory.doabooks.org/handle/20.500.12854/156294 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/610 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8331-350-4.6 This chapter presents the issue of reverse logistics in omnichannel commerce, a sales strategy in the B2C segment based on the assumption that all available outreach, customer service and sales channels, at each stage of the transaction, should work together to ensure the convenience of the retailer's shopping experience. The authors aim to highlight the growing role of returns in e-commerce and to point out the logistical challenges of operating retail shops in an omnichannel model. The authors presented the evolution and development of sales channels, as well as focusing on the essence of the logistical handling of sales in the omnichannel model. The article also presents the formal and legal aspects related to the customer's return of purchased goods. The theoretical part, based on the literature on the subject, was enriched with the results of own research conducted both among customers of online shops and an analysis of the return handling processes at Decathlon Sp. z o.o. 10.18778/8331-350-4.6 83bfe9c9-323d-4283-b087-d859fd9af314 9788383313511 9788383313504 97-115 open access |
| spellingShingle | transport freight forwarding logistics sustainable development green supply chain cultural differences e-mobility market mobility hubs e-commerce artificial intelligence Skurpel, Dagmara Tomasz Bakalarczyk, Bartłomiej Chapter The reverse logistics process in omnichannel sales using the example of Decathlon Sp. Z o.o. |
| title | Chapter The reverse logistics process in omnichannel sales using the example of Decathlon Sp. Z o.o. |
| title_full | Chapter The reverse logistics process in omnichannel sales using the example of Decathlon Sp. Z o.o. |
| title_fullStr | Chapter The reverse logistics process in omnichannel sales using the example of Decathlon Sp. Z o.o. |
| title_full_unstemmed | Chapter The reverse logistics process in omnichannel sales using the example of Decathlon Sp. Z o.o. |
| title_short | Chapter The reverse logistics process in omnichannel sales using the example of Decathlon Sp. Z o.o. |
| title_sort | chapter the reverse logistics process in omnichannel sales using the example of decathlon sp z o o |
| topic | transport freight forwarding logistics sustainable development green supply chain cultural differences e-mobility market mobility hubs e-commerce artificial intelligence |
| topic_facet | transport freight forwarding logistics sustainable development green supply chain cultural differences e-mobility market mobility hubs e-commerce artificial intelligence |
| url | ONIX_20250307_9788383313511_1944 |
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