Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk
The aim is to present, discuss and compare methods of managing social media profiles (Facebook and Instagram). Five-star hotels in Gdańsk were selected for the research and prove that the basis for managing an effective social media profile is consistency, proper promotion and clarity of publication...
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| Hlavní autor: | |
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| Médium: | Online |
| Jazyk: | polština |
| Vydáno: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Témata: | |
| On-line přístup: | ONIX_20250307_9788383315119_2270 |
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