Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk
The aim is to present, discuss and compare methods of managing social media profiles (Facebook and Instagram). Five-star hotels in Gdańsk were selected for the research and prove that the basis for managing an effective social media profile is consistency, proper promotion and clarity of publication...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
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| বিন্যাস: | Online |
| ভাষা: | পোলিশ |
| প্রকাশিত: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | ONIX_20250307_9788383315119_2270 |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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| _version_ | 1869524893090971648 |
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| author | Pyrka, Julia |
| author_browse | Pyrka, Julia |
| author_facet | Pyrka, Julia |
| author_sort | Pyrka, Julia |
| collection | Directory of Open Access Books |
| description | The aim is to present, discuss and compare methods of managing social media profiles (Facebook and Instagram). Five-star hotels in Gdańsk were selected for the research and prove that the basis for managing an effective social media profile is consistency, proper promotion and clarity of publication, and that these have an impact on the results achieved. Data collected from hotel profiles on social media were collated, compared and analyzed. Based on the collected information, the engagement rate was calculated, allowing for an objective assessment of how the content published by the profiles is perceived. The aspects discussed in the article were intended to show what mistakes hotels make in managing their social media profiles and how they can mitigate them. |
| format | Online |
| id | doab-20.500.12854ir-156629 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1566292025-03-07T15:30:48Z Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk Pyrka, Julia tourism recreation tourism space tourist attractions communication / communication tools in tourism The aim is to present, discuss and compare methods of managing social media profiles (Facebook and Instagram). Five-star hotels in Gdańsk were selected for the research and prove that the basis for managing an effective social media profile is consistency, proper promotion and clarity of publication, and that these have an impact on the results achieved. Data collected from hotel profiles on social media were collated, compared and analyzed. Based on the collected information, the engagement rate was calculated, allowing for an objective assessment of how the content published by the profiles is perceived. The aspects discussed in the article were intended to show what mistakes hotels make in managing their social media profiles and how they can mitigate them. 2025-03-07T15:30:47Z 2025-03-07T15:30:47Z 2024 chapter ONIX_20250307_9788383315119_2270 9788383315119 9788383315102 https://directory.doabooks.org/handle/20.500.12854/156629 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/966 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8331-510-2.06 The aim is to present, discuss and compare methods of managing social media profiles (Facebook and Instagram). Five-star hotels in Gdańsk were selected for the research and prove that the basis for managing an effective social media profile is consistency, proper promotion and clarity of publication, and that these have an impact on the results achieved. Data collected from hotel profiles on social media were collated, compared and analyzed. Based on the collected information, the engagement rate was calculated, allowing for an objective assessment of how the content published by the profiles is perceived. The aspects discussed in the article were intended to show what mistakes hotels make in managing their social media profiles and how they can mitigate them. 10.18778/8331-510-2.06 83bfe9c9-323d-4283-b087-d859fd9af314 9788383315119 9788383315102 95-110 open access |
| spellingShingle | tourism recreation tourism space tourist attractions communication / communication tools in tourism Pyrka, Julia Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk |
| title | Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk |
| title_full | Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk |
| title_fullStr | Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk |
| title_full_unstemmed | Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk |
| title_short | Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk |
| title_sort | chapter social media as a marketing tool the example of five star hotels in gdansk |
| topic | tourism recreation tourism space tourist attractions communication / communication tools in tourism |
| topic_facet | tourism recreation tourism space tourist attractions communication / communication tools in tourism |
| url | ONIX_20250307_9788383315119_2270 |
| work_keys_str_mv | AT pyrkajulia chaptersocialmediaasamarketingtooltheexampleoffivestarhotelsingdansk |