Chapter Social media as a marketing tool: The example of five-star hotels in Gdansk
The aim is to present, discuss and compare methods of managing social media profiles (Facebook and Instagram). Five-star hotels in Gdańsk were selected for the research and prove that the basis for managing an effective social media profile is consistency, proper promotion and clarity of publication...
Guardado en:
| Autor principal: | |
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| Formato: | Online |
| Lenguaje: | polaco |
| Publicado: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Materias: | |
| Acceso en línea: | ONIX_20250307_9788383315119_2270 |
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