Consumer-Citizens of China
A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This b...
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| Fformat: | Online |
| Iaith: | Saesneg |
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Taylor & Francis
2025
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| Pynciau: | |
| Mynediad Ar-lein: | ONIX_20250526T085745_9781136889363_36 |
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Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| _version_ | 1869514271772114944 |
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| author | Tian, Kelly Dong, Lily |
| author_browse | Dong, Lily Tian, Kelly |
| author_facet | Tian, Kelly Dong, Lily |
| author_sort | Tian, Kelly |
| collection | Directory of Open Access Books |
| description | A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks. |
| format | Online |
| id | doab-20.500.12854ir-160503 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1605032025-05-27T07:10:55Z Consumer-Citizens of China Tian, Kelly Dong, Lily western brands chinese consumers foreign domestic brand products meanings gaige Western Brands Female Survey Participant Foreign Brands Male Survey Participant Christian Dior Foreign Brand Products Chinese Consumers Gaige Kaifang Domestic Brands Belk 2008a Female Interview Participant Belk 2008b Consumption Fantasies Mao’s Statue Late Imperial China Emulative Motive National Brands Semi-colonial China Chinese National Narrative Brand Pirating thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTM Regional / International studies thema EDItEUR::N History and Archaeology::NH History A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks. 2025-05-27T07:10:52Z 2025-05-27T07:10:52Z 2025-05-26T07:17:38Z 2010 book ONIX_20250526T085745_9781136889363_36 https://library.oapen.org/handle/20.500.12657/102605 9781136889363 9781136889318 9780415553490 9781136889356 9780203840115 9780415854627 https://directory.doabooks.org/handle/20.500.12854/160503 eng Routledge Contemporary China Series open access image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/102605/1/9781136889363.pdf Taylor & Francis Routledge 10.4324/9780203840115 10.4324/9780203840115 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 OAPEN-UK 780772a6-efb4-48c3-b268-5edaad8380c4 9781136889363 9781136889318 9780415553490 9781136889356 9780203840115 9780415854627 OAPEN-UK Routledge 176 Oxford [...] open access |
| spellingShingle | western brands chinese consumers foreign domestic brand products meanings gaige Western Brands Female Survey Participant Foreign Brands Male Survey Participant Christian Dior Foreign Brand Products Chinese Consumers Gaige Kaifang Domestic Brands Belk 2008a Female Interview Participant Belk 2008b Consumption Fantasies Mao’s Statue Late Imperial China Emulative Motive National Brands Semi-colonial China Chinese National Narrative Brand Pirating thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTM Regional / International studies thema EDItEUR::N History and Archaeology::NH History Tian, Kelly Dong, Lily Consumer-Citizens of China |
| title | Consumer-Citizens of China |
| title_full | Consumer-Citizens of China |
| title_fullStr | Consumer-Citizens of China |
| title_full_unstemmed | Consumer-Citizens of China |
| title_short | Consumer-Citizens of China |
| title_sort | consumer citizens of china |
| topic | western brands chinese consumers foreign domestic brand products meanings gaige Western Brands Female Survey Participant Foreign Brands Male Survey Participant Christian Dior Foreign Brand Products Chinese Consumers Gaige Kaifang Domestic Brands Belk 2008a Female Interview Participant Belk 2008b Consumption Fantasies Mao’s Statue Late Imperial China Emulative Motive National Brands Semi-colonial China Chinese National Narrative Brand Pirating thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTM Regional / International studies thema EDItEUR::N History and Archaeology::NH History |
| topic_facet | western brands chinese consumers foreign domestic brand products meanings gaige Western Brands Female Survey Participant Foreign Brands Male Survey Participant Christian Dior Foreign Brand Products Chinese Consumers Gaige Kaifang Domestic Brands Belk 2008a Female Interview Participant Belk 2008b Consumption Fantasies Mao’s Statue Late Imperial China Emulative Motive National Brands Semi-colonial China Chinese National Narrative Brand Pirating thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTM Regional / International studies thema EDItEUR::N History and Archaeology::NH History |
| url | ONIX_20250526T085745_9781136889363_36 |
| work_keys_str_mv | AT tiankelly consumercitizensofchina AT donglily consumercitizensofchina |