Chapter The game is on! – Sports (events) as a driving force for sustainability
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective co...
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| Päätekijät: | , , |
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| Aineistotyyppi: | Online |
| Kieli: | englanti |
| Julkaistu: |
Taylor & Francis
2025
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| Aiheet: | |
| Linkit: | ONIX_20250703T153346_9781003412397_9 |
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| _version_ | 1869522214603194368 |
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| author | Koenig-Lewis, Nicole Collins, Andrea McCullough, Brian |
| author_browse | Collins, Andrea Koenig-Lewis, Nicole McCullough, Brian |
| author_facet | Koenig-Lewis, Nicole Collins, Andrea McCullough, Brian |
| author_sort | Koenig-Lewis, Nicole |
| collection | Directory of Open Access Books |
| description | This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space. Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability. Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies. Chapter 23 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license. |
| format | Online |
| id | doab-20.500.12854ir-162500 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1625002025-07-31T05:13:38Z Chapter The game is on! – Sports (events) as a driving force for sustainability Koenig-Lewis, Nicole Collins, Andrea McCullough, Brian Sports Events Fan Engagement Sport Ecology Climate Change Greenwashing Sportswashing Fan Travel Environmental Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space. Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability. Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies. Chapter 23 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license. 2025-07-04T05:01:34Z 2025-07-04T05:01:34Z 2025-07-03T13:37:03Z 2025 chapter ONIX_20250703T153346_9781003412397_9 https://library.oapen.org/handle/20.500.12657/103917 9781003412397 9781032535043 9781032535050 https://directory.doabooks.org/handle/20.500.12854/162500 eng Routledge Companions in Marketing, Advertising and Communication open access image/jpeg image/jpeg Attribution 4.0 International Attribution 4.0 International https://library.oapen.org/bitstream/20.500.12657/103917/1/9781003412397_10.4324_9781003412397-27.pdf https://library.oapen.org/bitstream/20.500.12657/103917/1/9781003412397_10.4324_9781003412397-27.pdf Taylor & Francis Routledge 10.4324/9781003412397-27 10.4324/9781003412397-27 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 The Routledge Companion to Marketing and Sustainability UK Research and Innovation 4c0c0c72-854a-4692-aa5c-12ec2339edf8 9781003412397 9781032535043 9781032535050 UK Research and Innovation Routledge 331 - 345 London [...] open access |
| spellingShingle | Sports Events Fan Engagement Sport Ecology Climate Change Greenwashing Sportswashing Fan Travel Environmental Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business Koenig-Lewis, Nicole Collins, Andrea McCullough, Brian Chapter The game is on! – Sports (events) as a driving force for sustainability |
| title | Chapter The game is on! – Sports (events) as a driving force for sustainability |
| title_full | Chapter The game is on! – Sports (events) as a driving force for sustainability |
| title_fullStr | Chapter The game is on! – Sports (events) as a driving force for sustainability |
| title_full_unstemmed | Chapter The game is on! – Sports (events) as a driving force for sustainability |
| title_short | Chapter The game is on! – Sports (events) as a driving force for sustainability |
| title_sort | chapter the game is on sports events as a driving force for sustainability |
| topic | Sports Events Fan Engagement Sport Ecology Climate Change Greenwashing Sportswashing Fan Travel Environmental Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business |
| topic_facet | Sports Events Fan Engagement Sport Ecology Climate Change Greenwashing Sportswashing Fan Travel Environmental Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business |
| url | ONIX_20250703T153346_9781003412397_9 |
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