Chapter The game is on! – Sports (events) as a driving force for sustainability

This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective co...

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Bibliographic Details

Main Authors:	Koenig-Lewis, Nicole, Collins, Andrea, McCullough, Brian
Format:	Online
Language:	English
Published:	Taylor & Francis 2025
Subjects:	Sports Events Fan Engagement Sport Ecology Climate Change Greenwashing Sportswashing Fan Travel Environmental Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJJ Business and the environment; ‘green’ approaches to business
Online Access:	ONIX_20250703T153346_9781003412397_9
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