صورة الغلاف

Exploring Emotions in Customer Experience Research

This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline, thanks to generous funding support from the Jagiellonian University in Kraków. This thought-provoking book examines the role of emotions in customer experience...

وصف كامل

محفوظ في:
المؤلفون الرئيسيون: Budzanowska-Drzewiecka, Małgorzata, Lubowiecki-Vikuk, Adrian
التنسيق: Online
اللغة:الإنجليزية
منشور في: Edward Elgar Publishing 2025
الموضوعات:
Customer Experience; Customer Journey; Emotions; Measuring Emotions; Neurophysiological Measures; Self-Report Measures
JBFS
KJMV7
KJS
JMQ
الوصول للمادة أونلاين:https://directory.doabooks.org/handle/20.500.12854/163082
الوسوم: إضافة وسم
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الملخص:This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline, thanks to generous funding support from the Jagiellonian University in Kraków. This thought-provoking book examines the role of emotions in customer experience research. Małgorzata Budzanowska-Drzewiecka and Adrian Lubowiecki-Vikuk explore methods of capturing mixed emotional states throughout the consumer journey, covering core theoretical issues and providing much-needed practical guidance.

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