Exploring Emotions in Customer Experience Research

This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline, thanks to generous funding support from the Jagiellonian University in Kraków. This thought-provoking book examines the role of emotions in customer experience...

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Autors principals:	Budzanowska-Drzewiecka, Małgorzata, Lubowiecki-Vikuk, Adrian
Format:	Online
Idioma:	anglès
Publicat:	Edward Elgar Publishing 2025
Matèries:	Customer Experience; Customer Journey; Emotions; Measuring Emotions; Neurophysiological Measures; Self-Report Measures JBFS KJMV7 KJS JMQ
Accés en línia:	https://directory.doabooks.org/handle/20.500.12854/163082
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