Exploring Emotions in Customer Experience Research
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline, thanks to generous funding support from the Jagiellonian University in Kraków. This thought-provoking book examines the role of emotions in customer experience...
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| Main Authors: | , |
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| Formato: | Online |
| Idioma: | inglés |
| Publicado: |
Edward Elgar Publishing
2025
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| Subjects: | |
| Acceso en liña: | https://directory.doabooks.org/handle/20.500.12854/163082 |
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| _version_ | 1869519832411537408 |
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| author | Budzanowska-Drzewiecka, Małgorzata Lubowiecki-Vikuk, Adrian |
| author_browse | Budzanowska-Drzewiecka, Małgorzata Lubowiecki-Vikuk, Adrian |
| author_facet | Budzanowska-Drzewiecka, Małgorzata Lubowiecki-Vikuk, Adrian |
| author_sort | Budzanowska-Drzewiecka, Małgorzata |
| collection | Directory of Open Access Books |
| description | This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline, thanks to generous funding support from the Jagiellonian University in Kraków. This thought-provoking book examines the role of emotions in customer experience research. Małgorzata Budzanowska-Drzewiecka and Adrian Lubowiecki-Vikuk explore methods of capturing mixed emotional states throughout the consumer journey, covering core theoretical issues and providing much-needed practical guidance. |
| format | Online |
| id | doab-20.500.12854ir-163082 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Edward Elgar Publishing |
| publisherStr | Edward Elgar Publishing |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1630822025-07-25T12:54:55Z Exploring Emotions in Customer Experience Research Budzanowska-Drzewiecka, Małgorzata Lubowiecki-Vikuk, Adrian Customer Experience; Customer Journey; Emotions; Measuring Emotions; Neurophysiological Measures; Self-Report Measures JBFS KJMV7 KJS JMQ This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline, thanks to generous funding support from the Jagiellonian University in Kraków. This thought-provoking book examines the role of emotions in customer experience research. Małgorzata Budzanowska-Drzewiecka and Adrian Lubowiecki-Vikuk explore methods of capturing mixed emotional states throughout the consumer journey, covering core theoretical issues and providing much-needed practical guidance. Published 2025-07-25T12:54:53Z 2025-07-25T12:54:53Z 2025-07-10 book 9781035344369 https://directory.doabooks.org/handle/20.500.12854/163082 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.e-elgar.com/shop/gbp/exploring-emotions-in-customer-experience-research-9781035344352.html https://www.elgaronline.com/monobook-oa/book/9781035344369/9781035344369.xml Edward Elgar Publishing Edward Elgar Publishing 10.4337/9781035344369 10.4337/9781035344369 01ceac28-75b4-492a-8eec-f9b98bc6b28c https://creativecommons.org/licenses/by-nc-nd/4.0/ 9781035344369 Edward Elgar Publishing Cheltenham, UK open access |
| spellingShingle | Customer Experience; Customer Journey; Emotions; Measuring Emotions; Neurophysiological Measures; Self-Report Measures JBFS KJMV7 KJS JMQ Budzanowska-Drzewiecka, Małgorzata Lubowiecki-Vikuk, Adrian Exploring Emotions in Customer Experience Research |
| title | Exploring Emotions in Customer Experience Research |
| title_full | Exploring Emotions in Customer Experience Research |
| title_fullStr | Exploring Emotions in Customer Experience Research |
| title_full_unstemmed | Exploring Emotions in Customer Experience Research |
| title_short | Exploring Emotions in Customer Experience Research |
| title_sort | exploring emotions in customer experience research |
| topic | Customer Experience; Customer Journey; Emotions; Measuring Emotions; Neurophysiological Measures; Self-Report Measures JBFS KJMV7 KJS JMQ |
| topic_facet | Customer Experience; Customer Journey; Emotions; Measuring Emotions; Neurophysiological Measures; Self-Report Measures JBFS KJMV7 KJS JMQ |
| url | https://directory.doabooks.org/handle/20.500.12854/163082 |
| work_keys_str_mv | AT budzanowskadrzewieckamałgorzata exploringemotionsincustomerexperienceresearch AT lubowieckivikukadrian exploringemotionsincustomerexperienceresearch |