Strategic Innovative Marketing and Tourism

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debat...

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Format:	Online
Idioma:	anglès
Publicat:	Springer Nature 2025
Matèries:	Open Access Strategic Innovative Marketing Tourism Management Marketing Communication Social Media Machine Learning Digital Technologies eCommerce Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability
Accés en línia:	ONIX_20250918T180551_9783031819629_26
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