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Strategic Innovative Marketing and Tourism

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debat...

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Formato: Online
Idioma:inglês
Publicado em: Springer Nature 2025
Assuntos:
Open Access
Strategic Innovative Marketing
Tourism Management
Marketing Communication
Social Media
Machine Learning
Digital Technologies
eCommerce
Sustainability
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability
Acesso em linha:ONIX_20250918T180551_9783031819629_26
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Resumo:This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.

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