Strategic Innovative Marketing and Tourism
This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debat...
Furkejuvvon:
| Materiálatiipa: | Online |
|---|---|
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Springer Nature
2025
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| Fáttát: | |
| Liŋkkat: | ONIX_20250918T180551_9783031819629_26 |
| Fáddágilkorat: |
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
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| _version_ | 1869529708171886592 |
|---|---|
| collection | Directory of Open Access Books |
| description | This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics. |
| format | Online |
| id | doab-20.500.12854ir-166609 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Springer Nature |
| publisherStr | Springer Nature |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1666092025-09-20T05:14:40Z Strategic Innovative Marketing and Tourism Kavoura, Androniki Briciu, Victor-Alexandru Briciu, Arabela Open Access Strategic Innovative Marketing Tourism Management Marketing Communication Social Media Machine Learning Digital Technologies eCommerce Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics. 2025-09-19T05:05:21Z 2025-09-19T05:05:21Z 2025-09-18T16:13:25Z 2025 book ONIX_20250918T180551_9783031819629_26 https://library.oapen.org/handle/20.500.12657/106056 9783031819629 9783031819612 https://directory.doabooks.org/handle/20.500.12854/166609 eng Springer Proceedings in Business and Economics; Business and Management; Business and Management (R0) open access image/jpeg image/jpeg n/a n/a https://library.oapen.org/bitstream/20.500.12657/106056/1/9783031819629.pdf https://library.oapen.org/bitstream/20.500.12657/106056/1/9783031819629.pdf Springer Nature 10.1007/978-3-031-81962-9 10.1007/978-3-031-81962-9 9fa3421d-f917-4153-b9ab-fc337c396b5a 9783031819629 9783031819612 953 Cham open access |
| spellingShingle | Open Access Strategic Innovative Marketing Tourism Management Marketing Communication Social Media Machine Learning Digital Technologies eCommerce Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability Strategic Innovative Marketing and Tourism |
| title | Strategic Innovative Marketing and Tourism |
| title_full | Strategic Innovative Marketing and Tourism |
| title_fullStr | Strategic Innovative Marketing and Tourism |
| title_full_unstemmed | Strategic Innovative Marketing and Tourism |
| title_short | Strategic Innovative Marketing and Tourism |
| title_sort | strategic innovative marketing and tourism |
| topic | Open Access Strategic Innovative Marketing Tourism Management Marketing Communication Social Media Machine Learning Digital Technologies eCommerce Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability |
| topic_facet | Open Access Strategic Innovative Marketing Tourism Management Marketing Communication Social Media Machine Learning Digital Technologies eCommerce Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability |
| url | ONIX_20250918T180551_9783031819629_26 |