Comunicación Digital Empresa: Innovación, ética y estrategias para la construcción de marcas y narrativas transmedia

This chapter examines the role of digital communication in the corporate world with a focus on innovation, ethics, and tactics for brand development through transmedia storytelling. It situates the emergence of new communication channels between consumers and brands within the context of the di...

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Bibliographic Details

Main Authors:	Guarnizo Delgado, José Bladimir, Rojas Sánchez, Hernán Arturo, Chávez Chacán, Pilar Janeth
Format:	Online
Language:	Spanish
Published:	Editorial Unión Científica 2025
Subjects:	business communication professional ethics technological innovation digital marketing transmedia storytelling thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
Online Access:	https://directory.doabooks.org/handle/20.500.12854/169653
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