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Digital Ethics in Marketing

Digital Ethics in Marketing critically examines the moral, social, and technological transformations that define marketing in the digital age. Integrating perspectives from marketing, law, psychology, and communication studies, this edited volume explores the ethical implications of data analytics,...

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Main Authors: Yıldırım, Emre, Altunışık, Remzi, Doğancı, Doğa Ekrem, Mert, Kazım, Türkmen Barutçu, Merve, Sarıkaya, Nilgün, Nafei, Sarwat, Koç, Tuğba, Akçay, Orhun Bünyamin, Dursun, Faruk, Koç, Mustafa, Bora Semiz, Buket, Paylan, Mehmet Ali, Nart, Sima
Format: Online
Sprog:engelsk
Udgivet: Sakarya Üniversitesi Yayınları 2025
Fag:
Digital Ethics
Marketing Ethics
Responsible Marketing
Consumer Rights
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues
Online adgang:https://directory.doabooks.org/handle/20.500.12854/169664
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