Digital Ethics in Marketing
Digital Ethics in Marketing critically examines the moral, social, and technological transformations that define marketing in the digital age. Integrating perspectives from marketing, law, psychology, and communication studies, this edited volume explores the ethical implications of data analytics,...
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| Автори: | , , , , , , , , , , , , , |
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| Формат: | Online |
| Мова: | Англійська |
| Опубліковано: |
Sakarya Üniversitesi Yayınları
2025
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| Предмети: | |
| Онлайн доступ: | https://directory.doabooks.org/handle/20.500.12854/169664 |
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| _version_ | 1869514040487706624 |
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| author | Yıldırım, Emre Altunışık, Remzi Doğancı, Doğa Ekrem Mert, Kazım Türkmen Barutçu, Merve Sarıkaya, Nilgün Nafei, Sarwat Koç, Tuğba Akçay, Orhun Bünyamin Dursun, Faruk Koç, Mustafa Bora Semiz, Buket Paylan, Mehmet Ali Nart, Sima |
| author_browse | Akçay, Orhun Bünyamin Altunışık, Remzi Bora Semiz, Buket Doğancı, Doğa Ekrem Dursun, Faruk Koç, Mustafa Koç, Tuğba Mert, Kazım Nafei, Sarwat Nart, Sima Paylan, Mehmet Ali Sarıkaya, Nilgün Türkmen Barutçu, Merve Yıldırım, Emre |
| author_facet | Yıldırım, Emre Altunışık, Remzi Doğancı, Doğa Ekrem Mert, Kazım Türkmen Barutçu, Merve Sarıkaya, Nilgün Nafei, Sarwat Koç, Tuğba Akçay, Orhun Bünyamin Dursun, Faruk Koç, Mustafa Bora Semiz, Buket Paylan, Mehmet Ali Nart, Sima |
| author_sort | Yıldırım, Emre |
| collection | Directory of Open Access Books |
| description | Digital Ethics in Marketing critically examines the moral, social, and technological transformations that define marketing in the digital age. Integrating perspectives from marketing, law, psychology, and communication studies, this edited volume explores the ethical implications of data analytics, artificial intelligence, social media, and online consumer interaction. Through conceptual analyses and applied reflections, the book addresses enduring questions of privacy, transparency, fairness, and responsibility, offering a comprehensive framework for understanding ethical conduct in contemporary marketing systems.
Contributors to this volume articulate the necessity of embedding ethical reasoning into the very architecture of digital technologies that shape markets and consumer relations. By situating marketing ethics within the broader discourse of digital responsibility and sustainable development, Digital Ethics in Marketing provides an essential reference for scholars, researchers, and advanced students seeking to navigate the ethical challenges of technological innovation in marketing practice and theory. |
| format | Online |
| id | doab-20.500.12854ir-169664 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Sakarya Üniversitesi Yayınları |
| publisherStr | Sakarya Üniversitesi Yayınları |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1696642025-12-01T13:16:10Z Digital Ethics in Marketing Yıldırım, Emre Altunışık, Remzi Doğancı, Doğa Ekrem Mert, Kazım Türkmen Barutçu, Merve Sarıkaya, Nilgün Nafei, Sarwat Koç, Tuğba Akçay, Orhun Bünyamin Dursun, Faruk Koç, Mustafa Bora Semiz, Buket Paylan, Mehmet Ali Nart, Sima Yıldırm, Emre Burgazoğlu, Hüseyin Digital Ethics Marketing Ethics Responsible Marketing Consumer Rights thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues Digital Ethics in Marketing critically examines the moral, social, and technological transformations that define marketing in the digital age. Integrating perspectives from marketing, law, psychology, and communication studies, this edited volume explores the ethical implications of data analytics, artificial intelligence, social media, and online consumer interaction. Through conceptual analyses and applied reflections, the book addresses enduring questions of privacy, transparency, fairness, and responsibility, offering a comprehensive framework for understanding ethical conduct in contemporary marketing systems. Contributors to this volume articulate the necessity of embedding ethical reasoning into the very architecture of digital technologies that shape markets and consumer relations. By situating marketing ethics within the broader discourse of digital responsibility and sustainable development, Digital Ethics in Marketing provides an essential reference for scholars, researchers, and advanced students seeking to navigate the ethical challenges of technological innovation in marketing practice and theory. Published 2025-12-01T13:16:08Z 2025-12-01T13:16:08Z 2025-11-25 book 978-605-2238-80-6 https://directory.doabooks.org/handle/20.500.12854/169664 eng application/pdf image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://sauyayinlari.sakarya.edu.tr/uploaded/custom/kitap/cff8632e-d136-4b70-832d-8a5e9ff57dbc.pdf https://sauyayinlari.sakarya.edu.tr/uploaded/custom/kitap/d215feca-ea4f-4099-abd1-cb0053f2932b.jpg Sakarya Üniversitesi Yayınları 1 10.59537/saupress.2447 10.59537/saupress.2447 26fcc708-baa1-4c5b-84bb-7bf78bfd4c06 978-605-2238-80-6 1 Sakarya Universitesi Press open access |
| spellingShingle | Digital Ethics Marketing Ethics Responsible Marketing Consumer Rights thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues Yıldırım, Emre Altunışık, Remzi Doğancı, Doğa Ekrem Mert, Kazım Türkmen Barutçu, Merve Sarıkaya, Nilgün Nafei, Sarwat Koç, Tuğba Akçay, Orhun Bünyamin Dursun, Faruk Koç, Mustafa Bora Semiz, Buket Paylan, Mehmet Ali Nart, Sima Digital Ethics in Marketing |
| title | Digital Ethics in Marketing |
| title_full | Digital Ethics in Marketing |
| title_fullStr | Digital Ethics in Marketing |
| title_full_unstemmed | Digital Ethics in Marketing |
| title_short | Digital Ethics in Marketing |
| title_sort | digital ethics in marketing |
| topic | Digital Ethics Marketing Ethics Responsible Marketing Consumer Rights thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues |
| topic_facet | Digital Ethics Marketing Ethics Responsible Marketing Consumer Rights thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues |
| url | https://directory.doabooks.org/handle/20.500.12854/169664 |
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