Digital Ethics in Marketing
Digital Ethics in Marketing critically examines the moral, social, and technological transformations that define marketing in the digital age. Integrating perspectives from marketing, law, psychology, and communication studies, this edited volume explores the ethical implications of data analytics,...
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| 主要な著者: | , , , , , , , , , , , , , |
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| フォーマット: | Online |
| 言語: | 英語 |
| 出版事項: |
Sakarya Üniversitesi Yayınları
2025
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| 主題: | |
| オンライン･アクセス: | https://directory.doabooks.org/handle/20.500.12854/169664 |
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| 要約: | Digital Ethics in Marketing critically examines the moral, social, and technological transformations that define marketing in the digital age. Integrating perspectives from marketing, law, psychology, and communication studies, this edited volume explores the ethical implications of data analytics, artificial intelligence, social media, and online consumer interaction. Through conceptual analyses and applied reflections, the book addresses enduring questions of privacy, transparency, fairness, and responsibility, offering a comprehensive framework for understanding ethical conduct in contemporary marketing systems.
Contributors to this volume articulate the necessity of embedding ethical reasoning into the very architecture of digital technologies that shape markets and consumer relations. By situating marketing ethics within the broader discourse of digital responsibility and sustainable development, Digital Ethics in Marketing provides an essential reference for scholars, researchers, and advanced students seeking to navigate the ethical challenges of technological innovation in marketing practice and theory. |
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