Marketing digital con IA
The present chapter analyzes the role of artificial intelligence, AI, as a tool used in digital marketing, focusing its study on the Ecuadorian context. It begins with the recognition that AI has brought significant changes to communication processes, making its mastery essential for achieving effic...
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| Autors principals: | , |
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| Format: | Online |
| Idioma: | espanyol |
| Publicat: |
Editorial Unión Científica
2025
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| Matèries: | |
| Accés en línia: | https://directory.doabooks.org/handle/20.500.12854/170428 |
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