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Marketing digital con IA

The present chapter analyzes the role of artificial intelligence, AI, as a tool used in digital marketing, focusing its study on the Ecuadorian context. It begins with the recognition that AI has brought significant changes to communication processes, making its mastery essential for achieving effic...

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Main Authors: Ortega Arcos, Wagner Enrique, Ortega Roldán, Wagner Omar
Format: Online
Language:Spanish
Published: Editorial Unión Científica 2025
Subjects:
comunicación digital
inteligencia artificial
mercadotecnia
redes sociales
thema EDItEUR::K Economics, Finance, Business and Management
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
Online Access:https://directory.doabooks.org/handle/20.500.12854/170428
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