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Customer Insight in Tourism

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Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Using cutting-edge research, it explores contemporary customer trends and se...

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Guardat en:
Autors principals: Del Chiappa, Giacomo | https://orcid.org/0000-0003-4318-0462, Loriga, Antonio Salvatore | https://orcid.org/0009-0004-7008-9546, Atzeni, Marcello | https://orcid.org/0000-0003-2360-9954
Format: Online
Idioma:anglès
Publicat: Taylor & Francis 2026
Matèries:
Tourist behaviour analysis
Experiential marketing tourism
Health tourism segmentation
Rural tourism motivations
Gender diversity travel
Accessible tourism research
Transformative experiences in tourism
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries
Accés en línia:2574-9323
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