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Customer Insight in Tourism

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Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Using cutting-edge research, it explores contemporary customer trends and se...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Del Chiappa, Giacomo | https://orcid.org/0000-0003-4318-0462, Loriga, Antonio Salvatore | https://orcid.org/0009-0004-7008-9546, Atzeni, Marcello | https://orcid.org/0000-0003-2360-9954
Format: Online
Sprache:Englisch
Veröffentlicht: Taylor & Francis 2026
Schlagworte:
Tourist behaviour analysis
Experiential marketing tourism
Health tourism segmentation
Rural tourism motivations
Gender diversity travel
Accessible tourism research
Transformative experiences in tourism
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries
Online-Zugang:2574-9323
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Zusammenfassung:Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services. This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.

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