Customer Insight in Tourism
Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Using cutting-edge research, it explores contemporary customer trends and se...
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| Main Authors: | , , |
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| Formato: | Online |
| Idioma: | inglês |
| Publicado em: |
Taylor & Francis
2026
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| Acesso em linha: | 2574-9323 |
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| _version_ | 1869516376917409792 |
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| author | Del Chiappa, Giacomo | https://orcid.org/0000-0003-4318-0462 Loriga, Antonio Salvatore | https://orcid.org/0009-0004-7008-9546 Atzeni, Marcello | https://orcid.org/0000-0003-2360-9954 |
| author_browse | Atzeni, Marcello | https://orcid.org/0000-0003-2360-9954 Del Chiappa, Giacomo | https://orcid.org/0000-0003-4318-0462 Loriga, Antonio Salvatore | https://orcid.org/0009-0004-7008-9546 |
| author_facet | Del Chiappa, Giacomo | https://orcid.org/0000-0003-4318-0462 Loriga, Antonio Salvatore | https://orcid.org/0009-0004-7008-9546 Atzeni, Marcello | https://orcid.org/0000-0003-2360-9954 |
| author_sort | Del Chiappa, Giacomo | https://orcid.org/0000-0003-4318-0462 |
| collection | Directory of Open Access Books |
| description | Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services. This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour. |
| format | Online |
| id | doab-20.500.12854ir-174209 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1742092026-06-03T08:12:27Z Customer Insight in Tourism Del Chiappa, Giacomo | https://orcid.org/0000-0003-4318-0462 Loriga, Antonio Salvatore | https://orcid.org/0009-0004-7008-9546 Atzeni, Marcello | https://orcid.org/0000-0003-2360-9954 Lubowiecki-Vikuk, Adrian | https://orcid.org/0000-0001-9672-9514 Michalska-Dudek, Izabela | https://orcid.org/0000-0003-2804-6513 Tourist behaviour analysis Experiential marketing tourism Health tourism segmentation Rural tourism motivations Gender diversity travel Accessible tourism research Transformative experiences in tourism thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services. This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour. 2026-03-19T14:57:36Z 2026-03-19T14:57:36Z 2026-03-02T18:30:05Z 2025 book 2574-9323 https://library.oapen.org/handle/20.500.12657/111230 9781003638193 9781041069690 9781041069713 https://directory.doabooks.org/handle/20.500.12854/174209 eng Contemporary Geographies of Leisure, Tourism and Mobility open access image/jpeg n/a https://library.oapen.org/bitstream/20.500.12657/111230/1/9781003638193.pdf Taylor & Francis Routledge 10.4324/9781003638193 10.4324/9781003638193 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781003638193 9781041069690 9781041069713 Routledge 1 London open access |
| spellingShingle | Tourist behaviour analysis Experiential marketing tourism Health tourism segmentation Rural tourism motivations Gender diversity travel Accessible tourism research Transformative experiences in tourism thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries Del Chiappa, Giacomo | https://orcid.org/0000-0003-4318-0462 Loriga, Antonio Salvatore | https://orcid.org/0009-0004-7008-9546 Atzeni, Marcello | https://orcid.org/0000-0003-2360-9954 Customer Insight in Tourism |
| title | Customer Insight in Tourism |
| title_full | Customer Insight in Tourism |
| title_fullStr | Customer Insight in Tourism |
| title_full_unstemmed | Customer Insight in Tourism |
| title_short | Customer Insight in Tourism |
| title_sort | customer insight in tourism |
| topic | Tourist behaviour analysis Experiential marketing tourism Health tourism segmentation Rural tourism motivations Gender diversity travel Accessible tourism research Transformative experiences in tourism thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries |
| topic_facet | Tourist behaviour analysis Experiential marketing tourism Health tourism segmentation Rural tourism motivations Gender diversity travel Accessible tourism research Transformative experiences in tourism thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries |
| url | 2574-9323 |
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