Diseño y validación de modelos de negocio con enfoque lean startup
This book proposes an academic and applied approach to designing, testing, and improving business models in contexts of uncertainty. It begins with a conceptual discussion of the business model in management and the need to define it as a construct for analyzing value creation, delivery, and capture...
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| Autors principals: | , , , , |
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| Format: | Online |
| Idioma: | espanyol |
| Publicat: |
Editorial Grupo AEA
2026
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| Matèries: | |
| Accés en línia: | https://directory.doabooks.org/handle/20.500.12854/174390 |
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