Sport, tecnologia e co-creazione del valore

Based on a national research project (PRIN 2022) led by the author as principal investigator, this volume explores how AI, wearables, and digital platforms are reshaping the fan experience and sports entrepreneurship. At its core is the concept of value co-creation and the shifting role of consumers...

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Detalhes bibliográficos

Autor principal:	de Claricini Daniele, Scarpi
Formato:	Online
Idioma:	Língua italiana
Publicado em:	Firenze University Press 2026
Assuntos:	Digital sport ecosystem Fan engagement Value co-creation Sports data analytics Sport tech thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCD Economics of industrial organization thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
Acesso em linha:	ONIX_20260519T105718_9791221507409_52
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