Sport, tecnologia e co-creazione del valore

Based on a national research project (PRIN 2022) led by the author as principal investigator, this volume explores how AI, wearables, and digital platforms are reshaping the fan experience and sports entrepreneurship. At its core is the concept of value co-creation and the shifting role of consumers...

Szczegółowa specyfikacja

Opis bibliograficzny

1. autor:	de Claricini Daniele, Scarpi
Format:	Online
Język:	włoski
Wydane:	Firenze University Press 2026
Hasła przedmiotowe:	Digital sport ecosystem Fan engagement Value co-creation Sports data analytics Sport tech thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCD Economics of industrial organization thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
Dostęp online:	ONIX_20260519T105718_9791221507409_52
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