Sport, tecnologia e co-creazione del valore
Based on a national research project (PRIN 2022) led by the author as principal investigator, this volume explores how AI, wearables, and digital platforms are reshaping the fan experience and sports entrepreneurship. At its core is the concept of value co-creation and the shifting role of consumers...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Online |
| 語言: | 意大利语 |
| 出版: |
Firenze University Press
2026
|
| 主題: | |
| 在線閱讀: | ONIX_20260519T105718_9791221507409_52 |
| 標簽: |
沒有標簽, 成為第一個標記此記錄!
|
| _version_ | 1869521828712546304 |
|---|---|
| author | de Claricini Daniele, Scarpi |
| author_browse | de Claricini Daniele, Scarpi |
| author_facet | de Claricini Daniele, Scarpi |
| author_sort | de Claricini Daniele, Scarpi |
| collection | Directory of Open Access Books |
| description | Based on a national research project (PRIN 2022) led by the author as principal investigator, this volume explores how AI, wearables, and digital platforms are reshaping the fan experience and sports entrepreneurship. At its core is the concept of value co-creation and the shifting role of consumers — from spectators to active participants in the creation of content, relationships, and meaning. The book examines new models of engagement, the hybridization of physical and digital, the strategic use of data, and emerging opportunities for brands, athletes, and organizations. It offers theoretical insights and practical tools to understand the emerging logics of co-created value in sport. |
| format | Online |
| id | doab-20.500.12854ir-176590 |
| institution | Directory of Open Access Books |
| language | ita |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | Firenze University Press |
| publisherStr | Firenze University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1765902026-05-20T05:41:47Z Sport, tecnologia e co-creazione del valore de Claricini Daniele, Scarpi Digital sport ecosystem Fan engagement Value co-creation Sports data analytics Sport tech thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCD Economics of industrial organization thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management Based on a national research project (PRIN 2022) led by the author as principal investigator, this volume explores how AI, wearables, and digital platforms are reshaping the fan experience and sports entrepreneurship. At its core is the concept of value co-creation and the shifting role of consumers — from spectators to active participants in the creation of content, relationships, and meaning. The book examines new models of engagement, the hybridization of physical and digital, the strategic use of data, and emerging opportunities for brands, athletes, and organizations. It offers theoretical insights and practical tools to understand the emerging logics of co-created value in sport. 2026-05-20T05:41:43Z 2026-05-20T05:41:43Z 2026-05-19T12:18:05Z 2025 book ONIX_20260519T105718_9791221507409_52 2704-5919 https://library.oapen.org/handle/20.500.12657/113097 9791221507409 9791221507393 9791221507416 9791221507423 https://directory.doabooks.org/handle/20.500.12854/176590 ita Studi e saggi open access image/jpeg Attribution 4.0 International https://library.oapen.org/bitstream/20.500.12657/113097/1/9791221507409.pdf Firenze University Press 10.36253/979-12-215-0740-9 10.36253/979-12-215-0740-9 2ec4474d-93b1-4cfa-b313-9c6019b51b1a 9791221507409 9791221507393 9791221507416 9791221507423 194 Florence open access |
| spellingShingle | Digital sport ecosystem Fan engagement Value co-creation Sports data analytics Sport tech thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCD Economics of industrial organization thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management de Claricini Daniele, Scarpi Sport, tecnologia e co-creazione del valore |
| title | Sport, tecnologia e co-creazione del valore |
| title_full | Sport, tecnologia e co-creazione del valore |
| title_fullStr | Sport, tecnologia e co-creazione del valore |
| title_full_unstemmed | Sport, tecnologia e co-creazione del valore |
| title_short | Sport, tecnologia e co-creazione del valore |
| title_sort | sport tecnologia e co creazione del valore |
| topic | Digital sport ecosystem Fan engagement Value co-creation Sports data analytics Sport tech thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCD Economics of industrial organization thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management |
| topic_facet | Digital sport ecosystem Fan engagement Value co-creation Sports data analytics Sport tech thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCD Economics of industrial organization thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management |
| url | ONIX_20260519T105718_9791221507409_52 |
| work_keys_str_mv | AT declaricinidanielescarpi sporttecnologiaecocreazionedelvalore |