The Routledge Companion to Social Media Influencers

Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of large followerships, influencers can direct online attent...

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Detalhes bibliográficos

Formato:	Online
Idioma:	inglês
Publicado em:	Taylor & Francis 2026
Assuntos:	Digital culture studies Influencer marketing ethics Creator economy research Parasocial relationships Platform politics analysis Strategic communication theory Influencer industry interdisciplinary analysis thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJE E-commerce: business aspects thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
Acesso em linha:	ONIX_20260529T115621_9781003507291_18
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