The Routledge Companion to Social Media Influencers
Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of large followerships, influencers can direct online attent...
שמור ב:
| פורמט: | Online |
|---|---|
| שפה: | אנגלית |
| יצא לאור: |
Taylor & Francis
2026
|
| נושאים: | |
| גישה מקוונת: | ONIX_20260529T115621_9781003507291_18 |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|
| _version_ | 1869531026960678912 |
|---|---|
| collection | Directory of Open Access Books |
| description | Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of large followerships, influencers can direct online attention and engagement toward certain topics—and away from others. Followers build long-lasting relationships with their favorite influencers and trust their authentic recommendations and advice. This makes them sought-after cooperation partners for corporations, but also for other organizations such as NGOs, political parties, or government agencies. Along with their growing cultural and economic relevance, influencer research has taken off for real in the last decade. Looking back at the first years of influencer scholarship, this book brings together leading researchers to consolidate the field, theorize current developments, and map future directions. Adopting the perspectives of influencers, followers, and other industry actors, this book provides a reference work that offers readers a comprehensive international collection of analyses, reflections, and insights about social media influencers, the dynamics of the industry, influencers’ entanglement with strategic communication, and their role in contemporary (digital) culture. Offering a broad interdisciplinary overview of research emerging within social media influencing, this authoritative guide is an accessible resource for researchers, lecturers and students across marketing, media and communication, as well as cultural studies and digital anthropology. |
| format | Online |
| id | doab-20.500.12854ir-177044 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1770442026-05-30T05:19:31Z The Routledge Companion to Social Media Influencers S. Borchers, Nils L. Wellman, Mariah Hudders, Liselot Digital culture studies Influencer marketing ethics Creator economy research Parasocial relationships Platform politics analysis Strategic communication theory Influencer industry interdisciplinary analysis thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJE E-commerce: business aspects thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of large followerships, influencers can direct online attention and engagement toward certain topics—and away from others. Followers build long-lasting relationships with their favorite influencers and trust their authentic recommendations and advice. This makes them sought-after cooperation partners for corporations, but also for other organizations such as NGOs, political parties, or government agencies. Along with their growing cultural and economic relevance, influencer research has taken off for real in the last decade. Looking back at the first years of influencer scholarship, this book brings together leading researchers to consolidate the field, theorize current developments, and map future directions. Adopting the perspectives of influencers, followers, and other industry actors, this book provides a reference work that offers readers a comprehensive international collection of analyses, reflections, and insights about social media influencers, the dynamics of the industry, influencers’ entanglement with strategic communication, and their role in contemporary (digital) culture. Offering a broad interdisciplinary overview of research emerging within social media influencing, this authoritative guide is an accessible resource for researchers, lecturers and students across marketing, media and communication, as well as cultural studies and digital anthropology. 2026-05-30T05:19:30Z 2026-05-30T05:19:30Z 2026-05-29T11:31:24Z 2026 book ONIX_20260529T115621_9781003507291_18 https://library.oapen.org/handle/20.500.12657/113848 9781003507291 9781032830070 9781032830124 https://directory.doabooks.org/handle/20.500.12854/177044 eng Routledge Companions in Marketing, Advertising and Communication open access Taylor & Francis Routledge 10.4324/9781003507291 10.4324/9781003507291 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781003507291 9781032830070 9781032830124 Routledge 1 London open access |
| spellingShingle | Digital culture studies Influencer marketing ethics Creator economy research Parasocial relationships Platform politics analysis Strategic communication theory Influencer industry interdisciplinary analysis thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJE E-commerce: business aspects thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies The Routledge Companion to Social Media Influencers |
| title | The Routledge Companion to Social Media Influencers |
| title_full | The Routledge Companion to Social Media Influencers |
| title_fullStr | The Routledge Companion to Social Media Influencers |
| title_full_unstemmed | The Routledge Companion to Social Media Influencers |
| title_short | The Routledge Companion to Social Media Influencers |
| title_sort | routledge companion to social media influencers |
| topic | Digital culture studies Influencer marketing ethics Creator economy research Parasocial relationships Platform politics analysis Strategic communication theory Influencer industry interdisciplinary analysis thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJE E-commerce: business aspects thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies |
| topic_facet | Digital culture studies Influencer marketing ethics Creator economy research Parasocial relationships Platform politics analysis Strategic communication theory Influencer industry interdisciplinary analysis thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJE E-commerce: business aspects thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies |
| url | ONIX_20260529T115621_9781003507291_18 |