Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938

Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. S...

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Autor principal:	Moser, Karin
Format:	Online
Idioma:	alemany
Publicat:	De Gruyter 2021
Matèries:	Culture of memory media history advertising thema EDItEUR::N History and Archaeology::NH History::NHD European history thema EDItEUR::N History and Archaeology thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day::3MP 20th century, c 1900 to c 1999 thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history
Accés en línia:	1006587
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