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Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938

Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. S...

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Sparad:
Huvudupphov: Moser, Karin
Materialtyp: Online
Språk:tyska
Utgiven: De Gruyter 2021
Ämnen:
Culture of memory
media history
advertising
thema EDItEUR::N History and Archaeology::NH History::NHD European history
thema EDItEUR::N History and Archaeology
thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day::3MP 20th century, c 1900 to c 1999
thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history
Länkar:1006587
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Sammanfattning:Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.

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