Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938
Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. S...
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| Format: | Online |
| Sprog: | tysk |
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De Gruyter
2021
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| Online adgang: | 1006587 |
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| _version_ | 1869525751758323712 |
|---|---|
| author | Moser, Karin |
| author_browse | Moser, Karin |
| author_facet | Moser, Karin |
| author_sort | Moser, Karin |
| collection | Directory of Open Access Books |
| description | Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938. |
| format | Online |
| id | doab-20.500.12854ir-39522 |
| institution | Directory of Open Access Books |
| language | ger |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | De Gruyter |
| publisherStr | De Gruyter |
| record_format | ojs |
| spelling | doab-20.500.12854ir-395222024-05-14T22:16:45Z Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938 Moser, Karin Culture of memory media history advertising thema EDItEUR::N History and Archaeology::NH History::NHD European history thema EDItEUR::N History and Archaeology thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day::3MP 20th century, c 1900 to c 1999 thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938. 2021-02-10T12:58:18Z 2019-12-18 23:55 2020-01-07 16:47:06 2020-04-01T09:20:58Z 2019 book 1006587 OCN: 1121054273 http://library.oapen.org/handle/20.500.12657/23559 9783110618969;9783110619140 https://directory.doabooks.org/handle/20.500.12854/39522 ger Werbung – Konsum – Geschichte open access image/jpeg image/jpeg image/jpeg image/jpeg Attribution 4.0 International Attribution 4.0 International Attribution 4.0 International Attribution 4.0 International https://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf https://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf https://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf https://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf De Gruyter 10.1515/9783110622300 10.1515/9783110622300 af2fbfcc-ee87-43d8-a035-afb9d7eef6a5 9783110618969;9783110619140 307 Berlin/Boston open access |
| spellingShingle | Culture of memory media history advertising thema EDItEUR::N History and Archaeology::NH History::NHD European history thema EDItEUR::N History and Archaeology thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day::3MP 20th century, c 1900 to c 1999 thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history Moser, Karin Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938 |
| title | Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938 |
| title_full | Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938 |
| title_fullStr | Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938 |
| title_full_unstemmed | Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938 |
| title_short | Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938 |
| title_sort | der osterreichische werbefilm die genese eines genres von seinen anfangen bis 1938 |
| topic | Culture of memory media history advertising thema EDItEUR::N History and Archaeology::NH History::NHD European history thema EDItEUR::N History and Archaeology thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day::3MP 20th century, c 1900 to c 1999 thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history |
| topic_facet | Culture of memory media history advertising thema EDItEUR::N History and Archaeology::NH History::NHD European history thema EDItEUR::N History and Archaeology thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day::3MP 20th century, c 1900 to c 1999 thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history |
| url | 1006587 |
| work_keys_str_mv | AT moserkarin derosterreichischewerbefilmdiegeneseeinesgenresvonseinenanfangenbis1938 |