From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketi...
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| Main Authors: | , , , |
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| Formato: | Online |
| Idioma: | inglés |
| Publicado: |
Frontiers Media SA
2021
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| Subjects: | |
| Acceso en liña: | 29644 |
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| _version_ | 1869527522647998464 |
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| author | Monica Gomez-Suarez Maria Pilar Martinez-Ruiz Ana Isabel Jimenez-Zarco Alicia Izquierdo-Yusta |
| author_browse | Alicia Izquierdo-Yusta Ana Isabel Jimenez-Zarco Maria Pilar Martinez-Ruiz Monica Gomez-Suarez |
| author_facet | Monica Gomez-Suarez Maria Pilar Martinez-Ruiz Ana Isabel Jimenez-Zarco Alicia Izquierdo-Yusta |
| author_sort | Monica Gomez-Suarez |
| collection | Directory of Open Access Books |
| description | This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology. |
| format | Online |
| id | doab-20.500.12854ir-48099 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Frontiers Media SA |
| publisherStr | Frontiers Media SA |
| record_format | ojs |
| spelling | doab-20.500.12854ir-480992024-03-29T08:01:23Z From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 Monica Gomez-Suarez Maria Pilar Martinez-Ruiz Ana Isabel Jimenez-Zarco Alicia Izquierdo-Yusta BF1-990 Q1-390 consumer emotional journey Consumer behavior marketing 3.0 co-creation consumer 3.0 marketing 4.0 mobile online consumer experience bic Book Industry Communication::J Society & social sciences::JM Psychology thema EDItEUR::J Society and Social Sciences::JM Psychology This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology. 2021-02-11T14:06:07Z 2021-02-11T14:06:07Z 2018-11-16 17:17:57 2018 book 29644 16648714 9782889454129 https://directory.doabooks.org/handle/20.500.12854/48099 eng Frontiers Research Topics image/jpeg Attribution 4.0 International https://www.frontiersin.org/research-topics/3839/from-consumer-experience-to-affective-loyalty-challenges-and-prospects-in-the-psychology-of-consumer Frontiers Media SA 10.3389/978-2-88945-412-9 10.3389/978-2-88945-412-9 bf5ce210-e72e-4860-ba9b-c305640ff3ae 9782889454129 346 open access |
| spellingShingle | BF1-990 Q1-390 consumer emotional journey Consumer behavior marketing 3.0 co-creation consumer 3.0 marketing 4.0 mobile online consumer experience bic Book Industry Communication::J Society & social sciences::JM Psychology thema EDItEUR::J Society and Social Sciences::JM Psychology Monica Gomez-Suarez Maria Pilar Martinez-Ruiz Ana Isabel Jimenez-Zarco Alicia Izquierdo-Yusta From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
| title | From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
| title_full | From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
| title_fullStr | From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
| title_full_unstemmed | From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
| title_short | From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
| title_sort | from consumer experience to affective loyalty challenges and prospects in the psychology of consumer behavior 3 0 |
| topic | BF1-990 Q1-390 consumer emotional journey Consumer behavior marketing 3.0 co-creation consumer 3.0 marketing 4.0 mobile online consumer experience bic Book Industry Communication::J Society & social sciences::JM Psychology thema EDItEUR::J Society and Social Sciences::JM Psychology |
| topic_facet | BF1-990 Q1-390 consumer emotional journey Consumer behavior marketing 3.0 co-creation consumer 3.0 marketing 4.0 mobile online consumer experience bic Book Industry Communication::J Society & social sciences::JM Psychology thema EDItEUR::J Society and Social Sciences::JM Psychology |
| url | 29644 |
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