From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketi...

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Auteurs principaux:	Monica Gomez-Suarez, Maria Pilar Martinez-Ruiz, Ana Isabel Jimenez-Zarco, Alicia Izquierdo-Yusta
Format:	Online
Langue:	anglais
Publié:	Frontiers Media SA 2021
Sujets:	BF1-990 Q1-390 consumer emotional journey Consumer behavior marketing 3.0 co-creation consumer 3.0 marketing 4.0 mobile online consumer experience bic Book Industry Communication::J Society & social sciences::JM Psychology thema EDItEUR::J Society and Social Sciences::JM Psychology
Accès en ligne:	29644
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