Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

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Autor principal:	Marschlich, Sarah
Format:	Online
Idioma:	anglès
Publicat:	Springer Nature 2022
Matèries:	Corporate Diplomacy Public Relations Organizational Legitimacy Neo-Institutional Theory Stakeholder Engagement Media Framing thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory
Accés en línia:	ONIX_20220915_9783658368180_2
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