Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | Online |
| اللغة: | الإنجليزية |
| منشور في: |
Springer Nature
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | ONIX_20220915_9783658368180_2 |
| الوسوم: |
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| _version_ | 1869523379345686528 |
|---|---|
| author | Marschlich, Sarah |
| author_browse | Marschlich, Sarah |
| author_facet | Marschlich, Sarah |
| author_sort | Marschlich, Sarah |
| collection | Directory of Open Access Books |
| description | This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. |
| format | Online |
| id | doab-20.500.12854ir-92459 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Nature |
| publisherStr | Springer Nature |
| record_format | ojs |
| spelling | doab-20.500.12854ir-924592025-08-13T13:42:36Z Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy Marschlich, Sarah Corporate Diplomacy Public Relations Organizational Legitimacy Neo-Institutional Theory Stakeholder Engagement Media Framing thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. 2022-09-22T04:22:33Z 2022-09-22T04:22:33Z 2022-09-15T20:13:04Z 2022 book ONIX_20220915_9783658368180_2 https://library.oapen.org/handle/20.500.12657/58336 9783658368180 https://directory.doabooks.org/handle/20.500.12854/92459 eng Organisationskommunikation open access image/jpeg image/jpeg n/a n/a https://library.oapen.org/bitstream/20.500.12657/58336/1/978-3-658-36818-0.pdf https://library.oapen.org/bitstream/20.500.12657/58336/1/978-3-658-36818-0.pdf Springer Nature Springer Fachmedien Wiesbaden 10.1007/978-3-658-36818-0 10.1007/978-3-658-36818-0 9fa3421d-f917-4153-b9ab-fc337c396b5a Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung 07f61e34-5b96-49f0-9860-c87dd8228f26 9783658368180 Swiss National Science Foundation (SNF) Springer Fachmedien Wiesbaden 212 Wiesbaden [...] open access |
| spellingShingle | Corporate Diplomacy Public Relations Organizational Legitimacy Neo-Institutional Theory Stakeholder Engagement Media Framing thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory Marschlich, Sarah Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy |
| title | Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy |
| title_full | Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy |
| title_fullStr | Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy |
| title_full_unstemmed | Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy |
| title_short | Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy |
| title_sort | corporate diplomacy how multinational corporations gain organizational legitimacy |
| topic | Corporate Diplomacy Public Relations Organizational Legitimacy Neo-Institutional Theory Stakeholder Engagement Media Framing thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory |
| topic_facet | Corporate Diplomacy Public Relations Organizational Legitimacy Neo-Institutional Theory Stakeholder Engagement Media Framing thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory |
| url | ONIX_20220915_9783658368180_2 |
| work_keys_str_mv | AT marschlichsarah corporatediplomacyhowmultinationalcorporationsgainorganizationallegitimacy |