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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

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This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

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Autor principal: Marschlich, Sarah
Formato: Online
Lenguaje:inglés
Publicado: Springer Nature 2022
Materias:
Corporate Diplomacy
Public Relations
Organizational Legitimacy
Neo-Institutional Theory
Stakeholder Engagement
Media Framing
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy
thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory
Acceso en línea:ONIX_20220915_9783658368180_2
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