Omslagsbillede

Brand Management

Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in in...

Fuld beskrivelse

Saved in:
Format: Online
Sprog:engelsk
Udgivet: IntechOpen 2023
Fag:
Business & management
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSU Customer services
Online adgang:ONIX_20230215_9781803560007_247
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
Summary:Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and “living” the brand.

Lignende værker