Brand Management
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in in...
Tallennettuna:
| Aineistotyyppi: | Online |
|---|---|
| Kieli: | englanti |
| Julkaistu: |
IntechOpen
2023
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| Aiheet: | |
| Linkit: | ONIX_20230215_9781803560007_247 |
| Tagit: |
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| _version_ | 1869515278862254080 |
|---|---|
| collection | Directory of Open Access Books |
| description | Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and “living” the brand. |
| format | Online |
| id | doab-20.500.12854ir-97208 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | IntechOpen |
| publisherStr | IntechOpen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-972082024-03-30T12:53:26Z Brand Management Pollák, František Markovič, Peter Business & management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSU Customer services Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and “living” the brand. 2023-02-15T14:48:29Z 2023-02-15T14:48:29Z 2022 book ONIX_20230215_9781803560007_247 9781803560007 9781803559995 9781803560014 https://directory.doabooks.org/handle/20.500.12854/97208 eng image/jpeg n/a https://www.intechopen.com/books/11094 https://mts.intechopen.com/storage/books/11094/authors_book/authors_book.pdf IntechOpen IntechOpen 10.5772/intechopen.96845 10.5772/intechopen.96845 78a36484-2c0c-47cb-ad67-2b9f5cd4a8f6 9781803560007 9781803559995 9781803560014 IntechOpen 100 open access |
| spellingShingle | Business & management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSU Customer services Brand Management |
| title | Brand Management |
| title_full | Brand Management |
| title_fullStr | Brand Management |
| title_full_unstemmed | Brand Management |
| title_short | Brand Management |
| title_sort | brand management |
| topic | Business & management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSU Customer services |
| topic_facet | Business & management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSU Customer services |
| url | ONIX_20230215_9781803560007_247 |