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Sustainable Marketing, Branding and CSR in the Digital Economy

Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers’ purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response to e...

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Format: Online
Language:English
Published: MDPI - Multidisciplinary Digital Publishing Institute 2023
Subjects:
advertising copy
smartphone consumer
consumer typology
sustainable marketing
unobserved heterogeneity
business analytics
social media
CSR
strategy formulation
strategic planning
governance
celebrity–brand association
real-life setting on social media
para-social interaction
self–brand connection
brand quality
advertising
emotions
emotional states
regions
emotional appeal
adolescents
SNS
emojis
self-presentation
symbolic value
playfulness
need for uniqueness
Internet of Things
business models
smart cities
big data
consumer data
n/a
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries
Online Access:ONIX_20230405_9783036570969_267
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