Sustainable Marketing, Branding and CSR in the Digital Economy
Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers’ purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response to e...
Αποθηκεύτηκε σε:
| Μορφή: | Online |
|---|---|
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
MDPI - Multidisciplinary Digital Publishing Institute
2023
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| Θέματα: | |
| Διαθέσιμο Online: | ONIX_20230405_9783036570969_267 |
| Ετικέτες: |
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| _version_ | 1869526769765187584 |
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| collection | Directory of Open Access Books |
| description | Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers’ purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response to emerging digital environments. Consumers are increasingly becoming aware of the ecological issues that their consumption creates in the marketplace. Despite the importance of sustainable practices, when and how sustainability occurs regarding the consumer’s purchase decision remains largely unexplored. In part, this is because the practices of sustainability in the emerging computer-mediated marketing environments (CMMEs) are difficult to anticipate and study. Much of what we know about sustainable marketing practice is mainly focused on customer–brand relationships. Prior literature examining sustainable marketing practice through CMMEs remains sparse, despite consistent emphasis on the benefits of sustainable marketing practices in the emerging digital world. |
| format | Online |
| id | doab-20.500.12854ir-98988 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | MDPI - Multidisciplinary Digital Publishing Institute |
| publisherStr | MDPI - Multidisciplinary Digital Publishing Institute |
| record_format | ojs |
| spelling | doab-20.500.12854ir-989882024-03-30T12:51:14Z Sustainable Marketing, Branding and CSR in the Digital Economy Ozuem, Wilson Ranfagni, Silvia advertising copy smartphone consumer consumer typology sustainable marketing unobserved heterogeneity business analytics social media CSR strategy formulation strategic planning governance celebrity–brand association real-life setting on social media para-social interaction self–brand connection brand quality advertising emotions emotional states regions emotional appeal adolescents SNS emojis self-presentation symbolic value playfulness need for uniqueness Internet of Things business models smart cities big data consumer data n/a thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers’ purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response to emerging digital environments. Consumers are increasingly becoming aware of the ecological issues that their consumption creates in the marketplace. Despite the importance of sustainable practices, when and how sustainability occurs regarding the consumer’s purchase decision remains largely unexplored. In part, this is because the practices of sustainability in the emerging computer-mediated marketing environments (CMMEs) are difficult to anticipate and study. Much of what we know about sustainable marketing practice is mainly focused on customer–brand relationships. Prior literature examining sustainable marketing practice through CMMEs remains sparse, despite consistent emphasis on the benefits of sustainable marketing practices in the emerging digital world. 2023-04-05T13:02:56Z 2023-04-05T13:02:56Z 2023 book ONIX_20230405_9783036570969_267 9783036570969 9783036570976 https://directory.doabooks.org/handle/20.500.12854/98988 eng application/octet-stream Attribution 4.0 International https://mdpi.com/books/pdfview/book/7053 https://mdpi.com/books/pdfview/book/7053 MDPI - Multidisciplinary Digital Publishing Institute 10.3390/books978-3-0365-7097-6 10.3390/books978-3-0365-7097-6 46cabcaa-dd94-4bfe-87b4-55023c1b36d0 9783036570969 9783036570976 120 Basel open access |
| spellingShingle | advertising copy smartphone consumer consumer typology sustainable marketing unobserved heterogeneity business analytics social media CSR strategy formulation strategic planning governance celebrity–brand association real-life setting on social media para-social interaction self–brand connection brand quality advertising emotions emotional states regions emotional appeal adolescents SNS emojis self-presentation symbolic value playfulness need for uniqueness Internet of Things business models smart cities big data consumer data n/a thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries Sustainable Marketing, Branding and CSR in the Digital Economy |
| title | Sustainable Marketing, Branding and CSR in the Digital Economy |
| title_full | Sustainable Marketing, Branding and CSR in the Digital Economy |
| title_fullStr | Sustainable Marketing, Branding and CSR in the Digital Economy |
| title_full_unstemmed | Sustainable Marketing, Branding and CSR in the Digital Economy |
| title_short | Sustainable Marketing, Branding and CSR in the Digital Economy |
| title_sort | sustainable marketing branding and csr in the digital economy |
| topic | advertising copy smartphone consumer consumer typology sustainable marketing unobserved heterogeneity business analytics social media CSR strategy formulation strategic planning governance celebrity–brand association real-life setting on social media para-social interaction self–brand connection brand quality advertising emotions emotional states regions emotional appeal adolescents SNS emojis self-presentation symbolic value playfulness need for uniqueness Internet of Things business models smart cities big data consumer data n/a thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries |
| topic_facet | advertising copy smartphone consumer consumer typology sustainable marketing unobserved heterogeneity business analytics social media CSR strategy formulation strategic planning governance celebrity–brand association real-life setting on social media para-social interaction self–brand connection brand quality advertising emotions emotional states regions emotional appeal adolescents SNS emojis self-presentation symbolic value playfulness need for uniqueness Internet of Things business models smart cities big data consumer data n/a thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries |
| url | ONIX_20230405_9783036570969_267 |