Equity Crowdfunding in Sports Clubs

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Presenting...

Täydet tiedot

Bibliografiset tiedot

Päätekijä:	Kościółek, Szczepan
Aineistotyyppi:	Online
Kieli:	englanti
Julkaistu:	Taylor & Francis 2023
Aiheet:	Behaviour;Consumer;Consumer-Oriented;Crowdfunding;campaigns;crowdsourcing;equity;Fan Communities;funding;fundraising;Investment;Management;Marketing;Marketing Management;Marketing Strategies;marketing communication;market segmentation;STP approach;Strategic Marketing;Strategies;sport;sports clubs;sports marketing;sport funding;sport management
Linkit:	OCN: 1393241113
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